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The world of video continues to constantly evolve. Today video is one of the most common mediums for making information accessible. The thing is, the viewer’s patience is gradually decreasing. So you need to maximize screen time. It’s no secret that you need to arouse curiosity in the first few seconds and ensure that every second has meaning.
The more viewers persist in watching until the end of the video > the greater the exposure. Wide exposure is one of the important goals. Each digital channel (Instagram, TikTok, Facebook, LinkedIn, etc.) has its unique algorithm. Setting a strategy for optimal engagement requires adapting the content to the nature of the channel. This is very significant for attracting the right viewers.
Every scene presented on the screen, every frame presented – has gone through a significant journey up to that moment.
Every video production:
Behind the scenes, behind the camera, behind the screen, is where the real magic happens.
Starting point = defining the main goal – constant reference to the viewer’s experience until the viewer and the creation are fully merged. What is the central value that the video should convey? What is the video supposed to evoke in the viewer? Motivation to action, one emotion or another, curiosity to obtain knowledge, and more.
For every need – a customized product:
The method of implementation is determined according to the data, resources and vision. Each product and the nature of its production – (for example, with animation, the stages are different). For every project we assemble the most suitable experts to bring the vision to life.
Video art is a unique technique that acts on the five senses.
Directly on the senses of sight and hearing, and also stimulates the other three senses indirectly. A huge rose, spread across the entire cinema screen, and the memory of the scent is immediately drawn out, filling your entire being. An Italian house appears, with spaghetti being cooked in tomato sauce. The taste buds immediately respond. The hero on the peak of the Alps, surrounded by falling snow, a feeling of cold rises even though the air conditioner in the movie theater isn’t on.
Everything in the world already exists. And we create everything from scratch. The secret is in the intelligent merging of the old and the new into a unique creation. Using a metaphorical object and unique configuration; combining texts of poetry and prose; adding homage – an implicit gesture to an existing creation, which has the power to send the viewer to a parallel time plane while touching on a deep level. These are just some of the ways to redefine the meaning of the creation. Originality is the name of the game! The more the product reflects authenticity, the more naturally the viewer will connect.
Key skills and qualities for creating a professional video product:
exemplary collaboration and synchronization, ability for movement and flexibility – zoom in & out, use of elements that create interest, and choosing the perfect frame over and over again. Uniqueness inspires admiration.
*Inspiration from the dictionary: Video – a technology that uses electronic signals to capture, record, store, and then transmit and view sequences of images and sounds.
Everything is in motion. Life is a constant movement
A collection of scenes projected into the field of consciousness. When something moves really fast, it seems to disappear from the visual field and is perceived as non-existent / static. The human visual system can process up to 10 to 12 images per second and perceive them separately, while a higher rate is perceived as motion. 29.97 FPS – the frame rate per second that is the current standard. The number of images displayed during a second creates a sequence of life.
Through video, which resonates on several levels, it is possible to convey a message that touches the body and consciousness, consciously and subconsciously, in a substantial and multi-meaningful way. This is one of the reasons why video art is an art close to our hearts. We feel that there is a huge potential in ‘screen time’ to document precious moments in life and convey messages for building a new world.
So what is the next frame you’d like to direct in the reality of your life? Do you have an idea / desire to present certain types of content through video? Tell us, and we’ll see where we come into the picture.
Behind the scenes, behind the camera, behind the screen, is where the real magic happens.
Starting point = defining the main goal – constant reference to the viewer’s experience until the viewer and the creation are fully merged. What is the central value that the video should convey? What is the video supposed to evoke in the viewer? Motivation to action, one emotion or another, curiosity to obtain knowledge, and more.
For every need – a customized product:
The method of implementation is determined according to the data, resources and vision. Each product and the nature of its production – (for example, with animation, the stages are different). For every project we assemble the most suitable experts to bring the vision to life.
Video art is a unique technique that acts on the five senses.
Directly on the senses of sight and hearing, and also stimulates the other three senses indirectly. A huge rose, spread across the entire cinema screen, and the memory of the scent is immediately drawn out, filling your entire being. An Italian house appears, with spaghetti being cooked in tomato sauce. The taste buds immediately respond. The hero on the peak of the Alps, surrounded by falling snow, a feeling of cold rises even though the air conditioner in the movie theater isn’t on.
Everything in the world already exists. And we create everything from scratch. The secret is in the intelligent merging of the old and the new into a unique creation. Using a metaphorical object and unique configuration; combining texts of poetry and prose; adding homage – an implicit gesture to an existing creation, which has the power to send the viewer to a parallel time plane while touching on a deep level. These are just some of the ways to redefine the meaning of the creation. Originality is the name of the game! The more the product reflects authenticity, the more naturally the viewer will connect.
Key skills and qualities for creating a professional video product:
exemplary collaboration and synchronization, ability for movement and flexibility – zoom in & out, use of elements that create interest, and choosing the perfect frame over and over again. Uniqueness inspires admiration.
*Inspiration from the dictionary: Video – a technology that uses electronic signals to capture, record, store, and then transmit and view sequences of images and sounds.
Everything is in motion. Life is a constant movement
A collection of scenes projected into the field of consciousness. When something moves really fast, it seems to disappear from the visual field and is perceived as non-existent / static. The human visual system can process up to 10 to 12 images per second and perceive them separately, while a higher rate is perceived as motion. 29.97 FPS – the frame rate per second that is the current standard. The number of images displayed during a second creates a sequence of life.
Through video, which resonates on several levels, it is possible to convey a message that touches the body and consciousness, consciously and subconsciously, in a substantial and multi-meaningful way. This is one of the reasons why video art is an art close to our hearts. We feel that there is a huge potential in ‘screen time’ to document precious moments in life and convey messages for building a new world.
So what is the next frame you’d like to direct in the reality of your life? Do you have an idea / desire to present certain types of content through video? Tell us, and we’ll see where we come into the picture.
Behind the scenes, behind the camera, behind the screen, is where the real magic happens.
Starting point = defining the main goal – constant reference to the viewer’s experience until the viewer and the creation are fully merged. What is the central value that the video should convey? What is the video supposed to evoke in the viewer? Motivation to action, one emotion or another, curiosity to obtain knowledge, and more.
For every need – a customized product:
The method of implementation is determined according to the data, resources and vision. Each product and the nature of its production – (for example, with animation, the stages are different). For every project we assemble the most suitable experts to bring the vision to life.
Video art is a unique technique that acts on the five senses.
Directly on the senses of sight and hearing, and also stimulates the other three senses indirectly. A huge rose, spread across the entire cinema screen, and the memory of the scent is immediately drawn out, filling your entire being. An Italian house appears, with spaghetti being cooked in tomato sauce. The taste buds immediately respond. The hero on the peak of the Alps, surrounded by falling snow, a feeling of cold rises even though the air conditioner in the movie theater isn’t on.
Everything in the world already exists. And we create everything from scratch. The secret is in the intelligent merging of the old and the new into a unique creation. Using a metaphorical object and unique configuration; combining texts of poetry and prose; adding homage – an implicit gesture to an existing creation, which has the power to send the viewer to a parallel time plane while touching on a deep level. These are just some of the ways to redefine the meaning of the creation. Originality is the name of the game! The more the product reflects authenticity, the more naturally the viewer will connect.
Key skills and qualities for creating a professional video product:
exemplary collaboration and synchronization, ability for movement and flexibility – zoom in & out, use of elements that create interest, and choosing the perfect frame over and over again. Uniqueness inspires admiration.
*Inspiration from the dictionary: Video – a technology that uses electronic signals to capture, record, store, and then transmit and view sequences of images and sounds.
Everything is in motion. Life is a constant movement
A collection of scenes projected into the field of consciousness. When something moves really fast, it seems to disappear from the visual field and is perceived as non-existent / static. The human visual system can process up to 10 to 12 images per second and perceive them separately, while a higher rate is perceived as motion. 29.97 FPS – the frame rate per second that is the current standard. The number of images displayed during a second creates a sequence of life.
Through video, which resonates on several levels, it is possible to convey a message that touches the body and consciousness, consciously and subconsciously, in a substantial and multi-meaningful way. This is one of the reasons why video art is an art close to our hearts. We feel that there is a huge potential in ‘screen time’ to document precious moments in life and convey messages for building a new world.
So what is the next frame you’d like to direct in the reality of your life? Do you have an idea / desire to present certain types of content through video? Tell us, and we’ll see where we come into the picture.
